EDUCATION
Selçuk University – Public Relations and Advertising | 2017-2021 — GPA: 3.01
LANGUAGES
- Turkish: Native
- English: B1 (Reading/Writing), A2 (Speaking)
- German: A1
CERTIFICATIONS
- Digital Marketing & Advertising (Top Tier)
- Meta Certified Creative Strategy Professional (Meta Blueprint, 2026)
- Media Buying Professional (TikTok Academy, 2026)
- Google Ads Search Certification (Google Skillshop, 2025)
- Google Ads Video Certified (Google Skillshop, 2025)
- Google Ads Measurement Certified (Google Skillshop, 2025)
- AI-Powered Shopping Ads Certificate (Google Skillshop, 2025)
- Google Digital Marketing Fundamentals (BTK Academy, 2024)
- Search Engine Optimization (SEO) (BTK Academy, 2024)
Strategy & Business Simulations (Ludi & Global Brands)
- Influencer Journey Strategy (Yana Akyol - Ludi, 2026)
- L'Oréal: Content Dilemma (Ludi, 2024)
- Mavi: Young Segment (Ludi, 2024)
- Behavior Institute: Creative Strategist (Ludi)
- Getmobil: Digital Renaissance (Ludi)
- TechChip: Growing Pains (Ludi)
- Fiddle Meal: Operation: Nutrition (Ludi)
Design & Technical Skills
- End-to-End WordPress (BTK Academy, 2024)
- Infographic Design with Canva (Bilgeİş & BTK Academy, 2024)
- Basic Project Management Training (Sca Social, 2024)
- Microsoft Office Advanced Level (Toptalent & BTK Academy)
WORK EXPERIENCE
- 📱Freelance, Online – Social Media Content Production Specialist March 2021 – Present:
Viral Growth & Content Strategy
- TikTok Excellence: Successfully executed a viral campaign achieving 206K+ organic views, a 29% full watch rate, and 1,245+ saves, demonstrating a deep understanding of algorithm-driven content performance.
Data-Driven Advertising (High Efficiency / Low Budget)
- Instagram Mastery: Orchestrated a high-impact campaign with a minimal 87 TL budget, resulting in 26K views and 2.2K interactions. Achieved a 97.1% reach among non-followers, proving exceptional targeting precision for international audiences.
- TikTok Acceleration: Managed strategic promotional spend (60 TL) that delivered 135 new followers and 1,500+ views within just 24 hours.
Cross-Platform Performance Analytics (Last 28 Days)
- Instagram: Achieved a massive +421.9% increase in reach (6,848+ views) and a strategic follower growth of 87 users.
- Facebook: Drove a 204% increase in views and a 70% growth in net followers.
- YouTube: Optimized content distribution, leading to a significant +2,309% growth in organic impressions.
Campaign & Project Management
- Global Brand Awareness: Led a global Noodle campaign (via Brandfluencer) with a 66% returning viewer rate, proving high audience retention and brand loyalty.
- Growth Incubation: Built and managed a joint account from scratch, reaching 1.2K engagement and 74.9% non-follower reach within the first 30 days.
Strategic Optimization & Technical Proficiency
- Optimization: Systematically boosted content performance by 25%+ through rigorous A/B testing, audience segmentation, and sentiment analysis.
- Technical Skills: Advanced use of CapCut, Canva, and SEO-optimized writing to produce high-retention visual assets and blog content focused on niche cultural trends.
Social Media Specialist Intern | Mobimenti (Online)
Dec 2024 – June 2025
- B2B Marketing & Newsletters: Developed engaging LinkedIn newsletters and posts tailored for a professional audience.
- Visual Identity Management: Created design-oriented Instagram content and copy, strengthening the brand’s visual identity.
- Event Coordination: Supported event designs and content creation processes through effective team coordination.
Project Management Intern | Sca. Social - TNC Group (Online)
July 2024 – Sept 2024
- Strategic Brand Auditing: Developed 6 comprehensive inventory files for "Moonlight Designs," covering organizational models and strategic brand analysis.
- Campaign Architecture: Designed a full-scale digital marketing plan for the "Korean Culture Themed Bracelet Competition," including market research and media selection.
- Advanced Analytics: Applied Critical Path Analysis (CPM) to optimize project workflows and ensure deadline precision.
- Project Documentation: Authored project charters and image creation strategies to define brand positioning.
Graphic Designer | Candanoğlu Construction (Arizon Yapı/Motor)
August 2024
- Multi-Sector Visual Production: Produced high-quality visual and video assets for the real estate and automotive sectors.
- Creative Suite Mastery: Utilized Canva, CapCut, and Adobe Photoshop to create visually consistent social media posts, reels, and promotional materials.
- Project Agility: Delivered 6+ unique design projects within a tight timeframe, maintaining brand integrity and high engagement.
Volunteer Social Media Contributor | International Fan Project
July 2025
- Growth Hacking: Spearheaded digital outreach for an international campaign, increasing fan letter collection from 50 to 168 letters through strategic networking.
- Global Coordination: Facilitated contributions and communication for fans across Korea, China, Japan, and Vietnam.
- Creative Consulting: Provided feedback on content presentation and design aesthetics to optimize the campaign's visual appeal.
PREMIUM FREELANCE SERVICE PACKAGES
🪄 Starter Spark Pack
“Smart Starting Point for Startups – You start, we design growth together.”
- Target: New brands and creators needing a solid foundation.
- Content:
- 1 Social Media Platform Management (IG or TikTok)
- 6 Content Pieces (Post / Story / Reels)
- Weekly Planning & Basic Performance Reporting
- 30-min Strategy Consultation
- 💸 Investment: $750 / ₺7,500
🌟 Professional Glow Pack
“Ideal for established brands – Don’t just be visible, make an impact!”
- Target: Those ready to scale and dominate their niche.
- Content:
- 💸 Investment: $1,750 / ₺18,000
👑 Queen Growth Pack
“The Ultimate Transformation – Everything you need under one roof.”
- Target: Brands that want full market dominance.
- Content:
- 💸 Investment: $3,500 / ₺35,000
PROJECT SUMMARIES
1.Social Media Analysis Projects
2.Cultural Brand Analysis & Strategic Guest Blogging
3.LUDI SIMULATIONS
4. Projects in the project management internship
5.Projects in the Social Media Specialist Intern
REFERENCE
TNC GRUP SCA SOCIAL